Eileen Peet

Owner/ Marketing  

​

Eileen Peet is the Founder and Principal Marketing Advisor of Wendell Street Marketing, a boutique marketing advisory and training firm dedicated to helping organizations build stronger marketing teams, develop effective strategies, and achieve sustainable growth.

 

With more than 20 years of experience in sales, marketing, business development, and leadership, Eileen has built a career around helping organizations turn ideas into action. She holds a Bachelor of Science in Organizational Management from Keuka College, where she studied marketing, finance, project management, organizational leadership, and strategic planning. Her passion for business growth has led her to work with organizations across manufacturing, finance, healthcare, education, technology, nonprofits, and professional services.

 

Throughout her career, Eileen has led marketing initiatives, developed successful sales strategies, launched new products and services, built regional and national brands, and helped organizations strengthen the connection between marketing and business development. Her ability to combine strategic thinking with practical execution has made her a trusted advisor to business owners, executives, and marketing professionals alike.

 

Today, Eileen's focus has evolved beyond traditional marketing services. Through Wendell Street Marketing, she partners with organizations to build confident marketing teams through strategic consulting, customized training programs, leadership development, and interactive workshops. She believes the most successful organizations don't simply invest in marketing campaigns, they invest in developing the people responsible for driving them.

 

A sought after speaker and facilitator, Eileen presents on topics including strategic marketing, marketing leadership, networking, business development, sales and marketing alignment, and community engagement. Her workshops combine real world experience with practical strategies that participants can immediately apply within their organizations.

 

Eileen is deeply committed to the communities she serves. She has served as an Ambassador for the Watkins Glen Area Chamber of Commerce, a council member for the Chemung County Human Resource Council, and is a founding member of the Upstate NY Business Meet Up, an initiative that brings professionals together to foster collaboration, education, and business growth throughout the Southern Tier. She currently serves on the Board of Directors for Elmira Downtown Development and has been recognized by her peers with the Rising Star Award and the Networker of the Year Award.

 

Reflecting on the inspiration behind Wendell Street Marketing, Eileen often says:

"It was time to stop building someone else's dream and start building my own. I've always believed that when you help businesses grow, you're also strengthening the people, organizations, and communities around them. That's the kind of impact I want my work to have."

Anna Rotach

Co-Owner/ Director of Documentation 

 

Anna Rotach holds a Master of Arts in Career and Technical Education (magna cum laude) with a focus on strengthening writing and editing skills among adult learners, from the University of Central Florida, as well as a Bachelor of Arts in English (cum laude) from Binghamton University. She has over ten years of documentation experience, including grant writing, editing, development, and presentation design. She has worked with companies in both New York and Florida, on projects ranging from textbook chapters to nationally awarded grants to company handbooks to instruction manuals. While attending graduate school, her research about the importance of writing skills in CTE and the American Workforce was accepted for publication.

 

While attending Broome Community College from 2001-2002, she received the Excellence in Literary Scholars Award, presenting original research at a national literary convention in Kent State University, Ohio. After relocating from Upstate New York to Orlando, Florida in 2014, she has embraced the local community, attending UCF where she had the opportunity to work as a Graduate Assistant in the College of Education’s Office of Research, working on national research grant proposals and submissions, educating students about presenting their original research at conferences, and guiding PhD. researchers through their awarded grant funds.

 

Launching this company is truly the recognition of a dream for Anna, who enjoys combining the versatile fields of marketing and publications into the possibility of creating something beautiful.