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Eileen Peet

Owner/ Marketing  


Eileen graduated with her B.S. in Organizational Management from Keuka College, which is a combined program that encompasses business, human resources, and marketing. She began her career in business working as the Director of Sales and Marketing for Enviro-Safe Services in 2012. She then entered the world of outside sales for several Central New York companies, where she was able to combine her sales experience with identifying and addressing social media and marketing needs.

Eileen has worked with businesses of all sizes, in many different capacities. Her industry knowledge and ability to identify exactly what businesses need, how she can help, and what will work, stems from her extensive experience in the field.


Opening her own business and partnering with her sister is “an awesome adventure that gives us the opportunity to help businesses on many different levels".

In 2015 Eileen received the “Shining Star” award from the Southern Tier Binghamton Business Meet-Up and in 2016 she received the “Networker of the Year” award also, from the Southern Tier Binghamton Business Meet-Up: awards that were voted on by her peers in the local business community. From 2015-2018, she served as an Ambassador for the Watkins Glen Chamber of Commerce, serving as the Chair from 2016-2018.


On opening her own business Eileen said: “It was time to stop selling others’ dreams and time to start making my own come true. I truly enjoy helping people grow their business. It becomes a community-wide investment, because when one business starts to grow, so does the community around it." 


Anna Rotach

Co-Owner/ Director of Documentation 


Anna Rotach holds a Master of Arts in Career and Technical Education (magna cum laude) with a focus on strengthening writing and editing skills among adult learners, from the University of Central Florida, as well as a Bachelor of Arts in English (cum laude) from Binghamton University. She has over ten years of documentation experience, including grant writing, editing, development, and presentation design. She has worked with companies in both New York and Florida, on projects ranging from textbook chapters to nationally awarded grants to company handbooks to instruction manuals. While attending graduate school, her research about the importance of writing skills in CTE and the American Workforce was accepted for publication.


While attending Broome Community College from 2001-2002, she received the Excellence in Literary Scholars Award, presenting original research at a national literary convention in Kent State University, Ohio. After relocating from Upstate New York to Orlando, Florida in 2014, she has embraced the local community, attending UCF where she had the opportunity to work as a Graduate Assistant in the College of Education’s Office of Research, working on national research grant proposals and submissions, educating students about presenting their original research at conferences, and guiding PhD. researchers through their awarded grant funds.


Launching this company is truly the recognition of a dream for Anna, who enjoys combining the versatile fields of marketing and publications into the possibility of creating something beautiful.


Jon Haeffner 

Illustraton/Animation/ Graphic Artist 

Jon Haeffner is an artist extraordinaire. Growing up in the Finger Lakes Region of New York State, he has a subtle appreciation for all that the eye can see. A true artist at heart, a sketchpad and pencil are never far from his reach. Jon is an illustrator, animator, and comic book artist with television production experience. He has worked with well known shows such as Nicktoons', "Alien Dawn" TV show, was a colorist on AMC TV's official webcomics for "Breaking Bad," "Better Call Saul," "Turn," and "Into the Badlands."  He has recently completed work on a self-published comic book, "Phantom Hurricane", overwhelmingly funded through Kickstarter. Jon also has Freelance animation experience with private companies and businesses working on commercials, logo design, book covers, and the list goes on. His skills include 2D Animation, Concept Art, and Illustration. His software experience includes:  After Effects, Manga Studio, Photoshop, and Premiere. Jon is an amazing asset to the Wendell Street team!


Curtis "Capion"Poole

Audio Engineer/Music 


Born into the audio industry, Curtis began creating original music compositions at the early age of 12.  What started as writing lyrics as a pre teen, evolved into a full-time audio engineering career as Co-Owner of FMG Recording Studios LLC, located in the ever-growing Region of Downtown Elmira, NY. 

With over 15 years experience in the audio engineering field, Curtis has worked with various independent & major recording artists. His portfolio includes video & audio recordings for local music artists, politicians, and businesses. What began as a hobby soon evolved into a passion for audio & video production. 


Past employment includes working with local youth at the Economic Opportunity Program, Catholic Charities, and Glove House. In these positions, Curtis discovered that incorporating Music Production with Case Management to be an effective outlet for young people facing crisis. 


When working in music and video, "The goal is to create audio/video productions that accurately reflect the client’s thoughts, feelings, and vision. We take pride in completing audio/video projects in one location without the need to outsource. This has helped us to have the most efficient means for productions and highly satisfied clients". 

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