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Eileen Peet
Owner/ Marketing
Eileen Peet is a dynamic Sales and Marketing Leader with over a decade of experience driving growth, building brands, and empowering businesses to thrive. Eileen holds a Bachelor of Science in Organizational Management from Keuka College, where she studied a broad range of business disciplines including marketing, finance, project management, and strategic planning. Her passion for helping businesses succeed began early in her career and has continued to evolve through leadership roles across industries such as manufacturing, finance, healthcare, education, and technology.
She began her career as the Director of Sales and Marketing, where she launched new product lines and built a national presence through innovative branding and trade show strategies. Her journey through outside sales roles and account management sharpened her expertise in B2B sales, lead generation, and marketing—skills she now brings to her own venture.
Eileen is also deeply invested in her community. She has served as an Ambassador for the Watkins Glen Chamber of Commerce (2015–2021), a council member for the Chemung County Human Resource Council, and a founding member of the Upstate NY Business Meet-Up, which connects professionals across several counties. She now serves on the board of Elmira Downtown Development. Her achievements have been recognized with the Rising Star Award (2015) and Networker of the Year Award (2016), both voted on by her peers in the Southern Tier business community.
Reflecting on her career, Eileen shares:
“It was time to stop selling someone else’s dream and start building my own. I love helping businesses grow—because when one business succeeds, the whole community benefits.”
Anna Rotach
Co-Owner/ Director of Documentation
Anna Rotach holds a Master of Arts in Career and Technical Education (magna cum laude) with a focus on strengthening writing and editing skills among adult learners, from the University of Central Florida, as well as a Bachelor of Arts in English (cum laude) from Binghamton University. She has over ten years of documentation experience, including grant writing, editing, development, and presentation design. She has worked with companies in both New York and Florida, on projects ranging from textbook chapters to nationally awarded grants to company handbooks to instruction manuals. While attending graduate school, her research about the importance of writing skills in CTE and the American Workforce was accepted for publication.
While attending Broome Community College from 2001-2002, she received the Excellence in Literary Scholars Award, presenting original research at a national literary convention in Kent State University, Ohio. After relocating from Upstate New York to Orlando, Florida in 2014, she has embraced the local community, attending UCF where she had the opportunity to work as a Graduate Assistant in the College of Education’s Office of Research, working on national research grant proposals and submissions, educating students about presenting their original research at conferences, and guiding PhD. researchers through their awarded grant funds.
Launching this company is truly the recognition of a dream for Anna, who enjoys combining the versatile fields of marketing and publications into the possibility of creating something beautiful.
Jon Haeffner
Illustraton/Animation/ Graphic Artist
Jon Haeffner is an artist extraordinaire. Growing up in the Finger Lakes Region of New York State, he has a subtle appreciation for all that the eye can see. A true artist at heart, a sketchpad and pencil are never far from his reach. Jon is an illustrator, animator, and comic book artist with television production experience. He has worked with well known shows such as Nicktoons', "Alien Dawn" TV show, was a colorist on AMC TV's official webcomics for "Breaking Bad," "Better Call Saul," "Turn," and "Into the Badlands." He has recently completed work on a self-published comic book, "Phantom Hurricane", overwhelmingly funded through Kickstarter. Jon also has Freelance animation experience with private companies and businesses working on commercials, logo design, book covers, and the list goes on. His skills include 2D Animation, Concept Art, and Illustration. His software experience includes: After Effects, Manga Studio, Photoshop, and Premiere. Jon is an amazing asset to the Wendell Street team!
Curtis "Capion"Poole
Audio Engineer/Music
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Born into the audio industry, Curtis began creating original music compositions at the early age of 12. What started as writing lyrics as a pre teen, evolved into a full-time audio engineering career as Co-Owner of FMG Recording Studios LLC, located in the ever-growing Region of Downtown Elmira, NY.
With over 15 years experience in the audio engineering field, Curtis has worked with various independent & major recording artists. His portfolio includes video & audio recordings for local music artists, politicians, and businesses. What began as a hobby soon evolved into a passion for audio & video production.
Past employment includes working with local youth at the Economic Opportunity Program, Catholic Charities, and Glove House. In these positions, Curtis discovered that incorporating Music Production with Case Management to be an effective outlet for young people facing crisis.
When working in music and video, "The goal is to create audio/video productions that accurately reflect the client’s thoughts, feelings, and vision. We take pride in completing audio/video projects in one location without the need to outsource. This has helped us to have the most efficient means for productions and highly satisfied clients".